In today, fast-paced digital world, understanding how to build and grow an online business is essential. The Certificate in eCommerce equips learners with the practical knowledge and strategic skills needed to thrive in the dynamic world of online retail and digital marketing. Whether you’re an aspiring entrepreneur, a small business owner, or simply curious about the eCommerce industry, this course provides a structured, hands-on foundation to confidently launch and manage an online store.

Module Synopsis:

Through real-world case studies, practical exercises, and step-by-step guidance, learners will
explore:

1. Introduction to eCommerce
   • What is eCommerce?
   • History and evolution of online retail
   • Business models: B2B, B2C, C2C
   • Key terminology and trends
2. Product Management
   • Product sourcing and niche identification
   • Inventory control and stock management
   • Product listing optimization (SEO)
   • Strategic pricing models
3. Marketing & Sales
   • Search Engine Optimization (SEO)
   • Social media and email marketing
   • Pay-per-click (PPC) advertising
   • Customer acquisition and retention strategies
4. Customer Experience
   • Creating a user-friendly online store
   • Providing effective customer support
   • Order fulfillment and shipping
   • Returns and refunds management
5. Analytics & Reporting
   • Tracking KPIs for online success
   • Using Google Analytics for insights
   • Conversion rate optimization (CRO)
   • Reporting tools and dashboards
6. Advanced Topics
   • Mobile commerce and personalization
   • Artificial Intelligence (AI) in eCommerce
   • Strategies for international expansion